The concept of “digital transformation” is already behind us. Nearly all businesses are using at least some kind of technology platform to operate their business, including 93% of small businesses. And with the emergence of AI, things are moving rocket-fast. Managed service providers (MSPs) need to get up to speed to stay competitive. And to help, Pax8 has unveiled its innovative Microsoft OneCloud Kickstart Program — so our partners can move beyond doing the same thing, year after year. It’s time to change things up!
Challenges in the Current Market
It’s no secret that MSPs looking to grow their businesses face a daunting task. In fact, even as SMBs represent roughly half of the $370 billion in overall U.S. tech spending, they’ve indicated they’re more apt to curb tech spending because of limited budgets and resources, a lack of tech knowledge, inflation and a failure to fill roles with adequate talent. A competitive vendor environment, compliance, evolving cyber threats and the tendency for some SMBs to purchase solutions directly aren’t helping matters.
To win in this inhospitable environment, MSPs need to be that voice that says, “Don’t worry, we got this.” You can do this by becoming a genuine partner to your clients, so you can help them think through their current and future tech needs, find areas to cut costs and optimize spend and move beyond merely procuring solutions to actually using them to the best of their abilities.
We know that’s easier said than done. You may be selling a basic stack including Microsoft 365 but struggle with going to market with new solutions and offering true expertise.
The thing is, continuing “business as usual” isn’t going to cut it. Partners that continue doing so are going to see churn among their clients — and another MSP could easily swoop in and take your place.
The Benefits of Selling Multiple Microsoft Solutions
Selling more solutions doesn’t simply equal more money (although, that’s also true). When it comes to Microsoft, there are a lot of benefits to increasing the number of offerings you provide, including:
- Helping your clients prepare for and deploy AI through Copilot, which can help increase trust.
- Migrating data to the cloud through Azure, which gives your clients more flexibility and increases your revenue as their data consumption goes up.
- Reducing churn because it becomes that much more of a hassle for clients to switch to a provider who does offer growing businesses what they need, setting you up for future stability and growth.
Kickstart for Microsoft OneCloud: Helping You Sell More Microsoft Solutions
Pax8 has developed a program specifically to help partners get on their feet and start selling the full stack of Microsoft solutions. It’s called the Microsoft OneCloud Kickstart Program, and it’s designed to help partners upsell and cross-sell their clients Microsoft 365 Copilot, Azure, Dynamics 365 and Power Platform. It features education and training on the latest security trends, best practices and solutions, including webinars, workshops and blogs.
Here’s everything you can expect from this exclusive program:
- Pax8 Academy courses: On-Demand classes let you and your staff get up to speed on Microsoft solutions when it’s convenient.
- Instructor-Led Training (ILTs): These sessions offer in-person learning, with the end goal of helping partners sell multiple Microsoft solutions to their end clients.
- OneCloud Momentum: This online session empowers partners to transact across the Microsoft solution suite by increasing the variety of workloads they offer. By focusing on value-building services and SKUs, we aim to drive growth and success among our partner community through upsell and cross-sell, client retention and net new client acquisition.
- Microsoft Monthly Updates: Our monthly video and blog updates help all Pax8 partners stay current on everything Microsoft.
- Pax8 Professional Services: Our Professional Services team can help with everything from enablement to implementation, including helping you take advantage of Copilot resources and promotions, Azure Professional Services and Dynamics 365 Professional implementation.
Why Kickstart for Microsoft OneCloud?
We know a thing or two about helping MSPs sell to their SMB clients. It’s what makes us the leading Marketplace in the biz. We’re also one of the top Microsoft partners around (we’ve even won some awards for this, like the 2024 Microsoft Global Partner of the Year). So, we’ve tailored our training and services specifically to partners who serve SMBs, with recognized expertise in all things Microsoft.
Interested in raising your Microsoft revenue while reducing churn? Sign up for the Microsoft OneCloud Kickstart Program today to take your MSP to the next level.
