7 tips about the new Marketplace from Pax8 CPO Libby McIlhany

Pax8
Pax8 Marketplace Opportunity Explorer

It’s been just four months since we’ve unveiled the new Pax8 Marketplace experience, and already, more than one-third of Pax8 partners have tried it out. If you’re a Pax8 partner and haven’t yet checked out the new Marketplace (or if you have but haven’t yet uncovered everything it has to offer), hear from our Chief Product Officer, Libby McIlhany, on the latest and greatest features that make the new Marketplace such a game-changer for how you run your business.

Giving MSPs a “high-powered set of binoculars”

Pax8 has built a new way to tap into the potential within your customer base in the Marketplace. It’s called Opportunity Explorer, and it lets you search, filter, and sort solutions as well as incorporate data to customize your experience to align with your clients’ needs.

“It’s a proactive approach to not only meet but exceed your customers’ expectations,” she says. “You can think of it as a data-powered account manager who harnesses the knowledge of best practice from our internal Pax8 experts to help you propose easy upsell and cross-sell to your customers.”

 

Leveraging AI-fueled insights

In addition, Opportunity Explorer leverages AI to provide you with critical insights on how to grow your business. Using data from across more than 35,000 partners in the Pax8 ecosystem, it helps you identify opportunities to sell additional seats based on what has worked for MSPs like you. Learn more about how AI is infused into Opportunity Explorer in the following video.

 

Opportunity Explorer lets you visualize your customer base through what solutions they’re using and what they could be using. It maps out an expected number of seats for various subscriptions and then executes a gap analysis so you can become aware of additional seats you may be able to sell for a solution your clients are already using—helping you pick up revenue that may be sitting on the table. See a demo of these features below:

 

 Increasing efficiency with a better user experience

As Libby explains, it’s not just upsell opportunities that the new Marketplace experience offers. These new features also offer quality-of-life upgrades that make the provisioning process easier and more efficient, helping you focus on running your business.

With detailed product views, customer-specific recommendations, and CIS Control insights, you can quickly scan and learn everything you need to know about a given solution and how it pertains to your business.

In addition, the new Marketplace features offer:

  • Multi-item carts for easier purchasing.
  • A revamped catalog with enhanced filters and recommendations.
  • Customizable storefronts, where you can curate solutions and products for your clients.
  • New quoting functionality that integrates directly into the self-service portal, streamlining the client-approval process.

 

Incorporating partner feedback right into the Marketplace

One of the most important elements Libby and our Pax8 product team like to highlight is how we’ve taken partner feedback and built the most-requested features into the new Marketplace. From offering an intuitive layout to a single pane of glass from which to search and provision solutions, our priority is to make partners’ lives easier as they grow their businesses.

 

Hear how one partner speaks about the time savings the Marketplace offers, likening Opportunity Explorer to a “Cliff’s Notes” for what his clients need.

 

Visionary leadership

We couldn’t accomplish what we’ve done without two core elements: the participation of our incredible partner base, and leadership that knows how to take their feedback and put it into action. Partners can rest assured that Pax8 leadership is listening and making sure we’re never resting on our laurels, but rather striving to innovate alongside our partners. In the next video, Libby introduces herself as a key part of our leadership team, instrumental in integrating our diverse vendor offerings into the Marketplace and streamlining processes for our partners.

 

Striking while the iron’s hot on generative AI

Just as the Internet changed everything about business, so, too, is AI transforming the business landscape. Generative AI tools such as Microsoft Copilot and ChatGPT are taking hold, helping businesses achieve greater productivity and efficiency than ever before — and Libby is helping MSPs make sure they’re a part of that journey.

In this short video, she discusses the biggest ways AI can impact business. And she shares a few of her favorite Copilot prompts, too.

 

Futureproofing

The new Marketplace isn’t the end of our innovations. We’re continuing to listen to our partners and work on improvements to the experience so that you can be confident building your business alongside Pax8. From improving search to incorporating third-party services into offerings, hear from Libby on what we have in store for the future of the Pax8 Marketplace.

 

Get started on the new Pax8 Marketplace now

Want to learn more about the new Pax8 Marketplace? Watch the full episode of “TECHnically Unraveled” featuring Pax8 CPO Libby McIlhany here.

Don’t let another day pass without learning how the new Pax8 Marketplace features and experience can help you grow your business. Start exploring and start growing your business today.

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