Finally, food specifically designed for the IT pro.
At Pax8, our mission has always been to become the world’s favorite place for technology professionals to purchase cloud products.
While that mission remains the same as we grow as a company and scale globally, we at Pax8 also started to think about how we can expand our business into other areas that ultimately drive incremental revenue AND help us give back to IT professionals around the globe.
Our research and development team spent years laser focused on potential areas for disruption — ranging from office supplies to VR to digital infrastructure. Ultimately, we finally landed on an area that was both ripe for disruption and we felt confident in a path forward: Snacks.
The global snack foods market is set to reach $732 billion in sales by 2026. Demand for snack foods globally is increasing steadily as hectic schedules and busy lifestyles are driving consumers to supplant traditional meal occasions with convenient and healthy snack options.
Yet, upon digging into this industry further, our team had a revelation: There is not a single product in the global snack marketplace that caters specifically to IT pros and the challenges they face — that also provides the nutrition and energy required for them to excel with the challenging tasks they are faced with, and the many hats they must wear.
So, we created one.
Introducing SnaxAte™️
SnaxAte™️ is the world’s first energy bar designed specifically with the IT community in mind.
While other energy bars on the market lean into gimmicks, fads, and are filled with preservatives and low-cost fillers that slow one down mentally and physically, SnaxAte™️ focuses solely on ensuring its end user’s nutrients are being provisioned efficiently, effectively, and at a fair price.
Throughout the development process we worked with IT professionals from all walks of life to identify areas where traditional snack bars and energy drinks were falling short – and how a new product could help provide those that give support, the support they needed. From sourcing ingredients, to consulting food scientists, to being the taste test focus group, IT pros were along on the journey from start to finish.
Nutrition. Performance. Great taste. These were our guiding pillars throughout development, and we weren’t willing to settle for anything less. You shouldn’t either.
Why SnaxAte™️?
Let’s take a look at the specs:
| • We source our rolled oats from local, organic farms in Nebraska and Iowa that are 100% focused on quality products and ecological mindfulness |
| • Our honey is sourced from sustainable and local sourced hives where the bees are treated fairly, work humane shifts to keep morale high, and each are given a name and treated like family |
| • Unlike other energy bars on the market that rely on short term-sugar highs to supply energy, each SnaxAte™️ bar has 10 hours-worth** of time-released caffeine crystals to keep you focused and energized throughout your busy day — whether you’re answering end user emails or dealing with billing, your synapses will be firing and you WILL be in the zone |
| • So long energy drinks! Our bars have 15% more taurine than any other energy drink on the market (we may not know what Taurine is, but we know it’s good for you, maybe) |
| • One bar is 348% of your daily B12 intake, has 12g of protein, and we threw in some fish oil too because we read online somewhere that it’s healthy |
| • Amino acids – heard of them? Yeah, we’ve got those, too |
| **Independent lab results have varied, and caffeine crystals have lasted up to 42 hours on some individuals |
We wanted this to be more than just creating a delicious, healthy product that fuels IT professionals; we wanted to make sure we’re also giving back to the community that has given so much to us. So, with each purchase of a bar, we will provide one free security solutions whitepaper to an IT pro in need.
The results speak for themselves. And while we only saw minor side effects such as heart palpitations, dizziness, dry mouth, sporadic full-body numbness, and an inability to turn to the left, we believe these are a small price to pay for increased energy on the job.
Try It For Yourself
While we’re entering a crowded snack food marketplace globally, and undoubtedly will face challenges as a tech company pivoting to consumer-packaged goods, we have faced no shortage of roadblocks in our quest to disrupt the tech world — and have overcome them all.
Our new mission as a company is clear: become the world’s favorite place for technology professionals to purchase cloud products and wholesome, aggressively caffeinated snacks for the IT pro.
Wondering where to purchase?? SnaxAte™️ will be available as an exclusive perk for Pax8 partners through our platform starting today, and in all major retailers this spring.
