This post was last updated January 2025.
How we discover vendors for the Pax8 Marketplace
Our vendor acquisition process starts with a deep understanding of the MSP landscape and our partners’ evolving needs. We listen, analyze and innovate to discover vendors that bring transformative value.
Listening to the Channel
- MSP feedback: We prioritize input from our MSP advisory council and peer groups, gaining insights into their challenges and identifying potential vendor solutions.
- Community insights: Pax8 teams actively participate in forums like Reddit, IT conferences, and online communities to learn what MSPs are discussing.
- Trend analysis: We stay ahead by analyzing reports and mapping Pax8 Marketplace transaction data to identify gaps and emerging trends.
Focusing on innovation
We don’t chase the biggest names; instead, we focus on cutting-edge, purpose-built technologies that align with the Pax8 ethos. Our vendor strategy team evaluates lesser-known, specialized vendors that fill product gaps and deliver platform-driven solutions for MSPs. Whether it’s a startup or an industry leader, our goal remains the same: empowering our partners with tools that drive efficiency, profitability and innovation.
The evaluation process
Becoming a Pax8 vendor requires more than just a great product. Vendors must demonstrate:
- Channel friendliness: Flexible pricing, robust APIs and multi-tenancy capabilities.
- Security excellence: Empowering vendors to map their solutions to gold-standard compliance and regulatory frameworks such as CIS v8.1 controls.
- Operational readiness: Automation-ready systems, consolidated billing and strong global support.
Every vendor undergoes a rigorous vetting process to ensure they meet the high standards expected by Pax8 MSPs. This diligence ensures that every product launched in our marketplace is secure, efficient, and tailored to meet partner needs.
Launching and empowering vendors
Once a vendor is approved, Pax8 ensures a seamless launch and ongoing success through a structured three-phase approach:
Phase 1: Vendor launch
Launching a new vendor is a collaborative effort managed by our Go-to-Market and Vendor Product Management teams. Together, they navigate over 150 steps to ensure all systems, operations, and resources are ready for a smooth launch day.
Phase 2: Enabling the Pax8 community
Empowering MSPs to succeed with new vendors is critical. Vendors leverage our robust tools, technology, initiatives and enablement, including:
- Opportunity Explorer: This AI and machine-learning-driven feature within our new Marketplace experience helps MSPs identify sales opportunities within their client base, providing actionable insights and precise quoting tools.
- Pax8 Voyager Alliance: A tiered enablement program offering customized support, resources and benefits based on partners’ growth stage.
- Pax8 Academy: A comprehensive educational platform designed to optimize partner success.
- Events: Signature events like Pax8 Beyond and Momentum drive awareness and adoption for new vendors.
Phase 3: Ongoing vendor empowerment
Post-launch, vendors gain access to tailored tools and programs like:
- Vendor community: Streamlining vendor experience with self-service enablement, technical support and regional strategy alignment.
- Vendor Alliance Program: Strategic account support and marketing tools to amplify channel presence and drive sales growth.
What sets Pax8 apart
At Pax8, we’re creating a thriving ecosystem by aligning with vendors who share our vision of partner success. It’s how we’re redefining what it means to be a vendor in the Marketplace. Whether it’s through innovation in AI, unmatched partner enablement or a relentless focus on efficiency, Pax8 is dedicated to identifying and matching the right vendor to the right partner, no matter the size or maturity.
If you’re a vendor interested in joining the Pax8 Marketplace, click here to join the waitlist.
