From Solo MSP to Double the Revenue

Tech Fuel Goes Big with Automation

Digital chart symbolizing Tech Fuel's doubling of revenue by partnering with Pax8 for MSP automation

As a managed service provider (MSP), there comes a time when you decide to grow. Robert Thompson founded Toronto-based Tech Fuel in 2014 as the CEO of a one-person MSP. With only an IT help desk for support, he succeeded in helping small and medium-sized businesses (SMBs) meet their technology needs.

But as demand grew, so did the pressure to scale. Thompson knew he would need to unlock greater efficiency to grow.

 

How Pax8 Helped

 

After discovering Pax8 at industry trade shows, Thompson was intrigued by the promise of ROI through automation and joined Pax8 in 2018. The first major shift came with Pax8’s consolidated billing and PSA integrations, which helped him reclaim 30 minutes each week. Over the weeks and months, that added up to significant time he could reinvest in client work and business development.

“Smoother billing and syncing to the PSA have saved me a lot of time. With my previous distributor, I always had to double-check and triple-check my bills,” Thompson said. “Working with Pax8 is such a relief.”

Unlike distributors, Pax8 doesn’t charge for unused licences, which immediately improved Tech Fuel’s margins. Efficiencies like these gave Robert the confidence to scale.

With no other staff, Robert relied on the Pax8 support team to help him build tailored solution stacks and explore new offerings. These interactions gave Thompson the insight and confidence to take on more complex client needs.

“Having experts who understand what you’re doing and care about your success has been a real benefit,” Thompson said.

One of Tech Fuel’s biggest challenges was clients still relying on on‑prem infrastructure. After Covid, hardware delays and high upfront costs made traditional deployments harder and harder.

Pax8 helped Thompson move to the cloud by exploring Azure Virtual Desktop and learning to deploy environments with Nerdio Manager. This gave him hands-on experience and helped him avoid costly mistakes during the first deployments.

Short on Time? Here’s a Quick Overview:
  • Small MSP sought expansion
  • Discovered Pax8 at trade shows
  • Liked automation, PSA
  • Joined Pax8 in 2018
  • Hit client and revenue goals
Pax8 Solutions Used:
A digital cloud sits on top of a computer chip, symbolizing cloud solutions and MSP automation
Tech Fuel expanded into cloud infrastructure solutions with help from Pax8.
Revenue
2x
And the number keeps growing since joining Pax8 in 2018.
Minutes
30
Saved weekly with automated billing and PSA integrations.
Clients
10+
After joining Pax8, Tech Fuel reached its goal of 10 active clients.
Invoices
30
Processed monthly with ease and accuracy, thanks to streamlined provisioning and billing.

Outcomes and Results

From billing automation to cloud enablement, every part of the Pax8 partnership helped Tech Fuel grow from a one-person shop into a growing MSP.

“I finally reached the point where I felt confident enough to start hiring,” Thompson said.

With added support, higher operational efficiency, and stronger cloud capabilities, Tech Fuel doubled its revenue and grew its client base to more than 10 organizations. They focus on businesses ready to grow and adopt technology. No longer a one-person shop, Tech Fuel is now a forward-looking MSP with scalable solutions and a growing team. As the technology landscape keeps moving to cloud and AI-first, the sky’s the limit.

“Since partnering with Pax8 in 2018, my revenue has more than doubled.”

Robert Thompson

CEO of Tech Fuel

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