Accelerating Innovation for Partners in the AI Agent Era
BRISTOL, UK (3 February 2025) – Pax8, the leading cloud commerce marketplace announces its new EMEA Centre of Excellence, which aims to foster innovation and transform the businesses of partners and their customers with the latest advancements in AI technology. A new and carefully curated team has been created to drive the initiative, with Pax8 visionary Phylip Morgan taking on the position of Senior Vice President (SVP) Marketplace and Channel Expansion, alongside Kevin MacDonald as Vice President (VP) of Strategic Partnership and Eric Mink as VP of AI Adoption.
The EMEA Centre of Excellence is a pivotal step in Pax8 dedicating more resources to enable its partners further to thrive in a transforming technological landscape. Pax8 will lead the charge in the evolving AI Agent revolution as businesses re-evaluate how they operate and interact with technology. With this robust knowledge hub of thought leadership, training and collaboration in an ever-changing digital environment, Pax8 aims to empower its partners to embrace these technologies and navigate new strategies in the digital market.
Phylip Morgan, who moves from his previous position as Chief Revenue Officer, Pax8 EMEA, says, “The new EMEA Centre of Excellence represents our commitment to transforming business workflows through AI technology while equipping our partners with the tools and knowledge they need to succeed. This initiative marks our commitment to drive innovation and foster growth across the channel ecosystem.”
A focus of the Centre of Excellence will be equipping Pax8 partners with cutting-edge tools and strategies, keeping them ahead of industry shifts and enabling them to capitalise on emerging trends. Pax8 will help partners in developing their own intelligent agent solutions tailored to their needs and their customers’, alongside tools to harness AI for automation and customer interaction, creating future-ready services that ensure agility in a rapidly evolving marketplace.
Eric Mink, VP of AI Adoption, EMEA says, “We are excited to launch the Centre of Excellence, which will serve as a hub for preparing partners for the agentification era, where AI agents will play a crucial role in transforming business workflows. By dedicating more resources to innovation, we can guide our partners more effectively, while staying ahead of the competition.”
Kevin MacDonald, VP of Strategic Partner Development adds, “This is about empowering our partners to seize opportunities in the face of massive change. In an age where innovation never stops, speed matters. With the Centre of Excellence, Pax8 is doubling down on innovation, speed, and preparation for what’s next. Together, we’re not just keeping pace with change; we’re leading it.”
About Pax8
Pax8 is the technology marketplace of the future, linking partners, vendors, and small to midsized businesses (SMBs) through AI-powered insights and comprehensive product support. With a global partner ecosystem of over 38,000 managed service providers, Pax8 empowers SMBs worldwide by providing software and services that unlock their growth potential and enhance their security. Committed to innovating cloud commerce at scale, Pax8 drives customer acquisition and solution consumption across its entire ecosystem.
Follow Pax8 on Blog, Facebook, LinkedIn, X, and YouTube
###
Media Contact:
Kristen Beatty
Sr. Director of Public Relations
[email protected]